What if we reinvent the annual report? What should we do to transform a conventional annual report into an impressive web? Those are the questions we get during an initial brainstorming session with CIFOR. As an international organization, CIFOR has wide array of stakeholders with multiple interest.
As an ambitious team, these questions provoke us and take us into another thinking field. We gather our UI UX and back-end team, after days and nights of brainstorming and tonnes of crazy ideas, we then came out with a single mockup. A reinvented annual report. They love it! The idea is layers. Yes, layers of information.
That’s why when you click on annualreport2013.cifor.org, you will experience a new kind of annual report. Well, try the layers of information in a beautiful way. Mobile? Go ahead, give it a shot. Slow internet connection? No problem, try it in Indonesia.
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